To mark the 20th anniversary of the Princess of Wales’ death, the charity has created a new identity with the re-branding of the logo.
“We wanted to ensure that we created something truly progressive rather than memorial, an inspirational symbol that captured Princess Diana’s enduring legacy and ensures her spirit lives on,” says the companies creative director, Sean Thomas.
The Diana Award was established in 1999 in memory of the Princess and its aims were originally to congratulate young people for their kindness and compassion.
The charity also runs the Anti-bullying Ambassadors programme.
The new identity of the charity relates to the concept that young people have the power to help change the world and make a difference.
The logo definitely looks fantastic and the new identity consists of values we aim to achieve here in school.
In a recent study, celebrities wished they had an Anti-bullying team within their schools to help tackle important issues.
The study also revealed the urge from students and teachers to create an Anti-bullying team in schools where they don’t exist.
We are proud of the Anti-bullying team here at AGGS and its achievements and hope they continue for years to come!